Lights, camera, action! Want to know the secret to unlocking deeper engagement with your audience? (Hint: It involves a camera.)
Today, we’re here to help you make the best video content possible for your resources or brand. From brainstorming ideas to sharing your masterpiece, we’ve got tips to help you plan, produce, and promote videos that’ll have your audience glued to their screens. Whether you’re a Spielberg in the making or just starting out, try out these tips on creating videos that are both informative and entertaining.
Tip 1: The best videos plan and execute great shots
Proper setup, like camera position and frame, is key to producing an attractive and professional-looking video.
Position the camera at eye level
Avoid angles where you’re looking down or too far up. To achieve this, place your recording device (camera, phone, or webcam) on a flat surface and ensure it’s level with your eyes. A stable, well-positioned camera is critical to capturing a flattering and professional shot.
Mind your headroom
When framing your shot, leave a small amount of space between the top of your head and the top of the frame. A good rule of thumb is to position your eyes about two-thirds above the bottom of the frame and one-third from the top.
Tip 2: Don’t forget the power of good lighting and great backgrounds
Lighting can make or break your video, and your background matters just as much.
Ensure your face is well-lit
Natural light works wonders. Position yourself facing a window or use a lamp in front of you to illuminate your face evenly.
Choose a clean, attractive background
Keep your backdrop tidy, colorful, and symmetrical. Avoid distractions like objects appearing to “stick out” from behind your head (e.g., a lamp or light switch that looks awkward in the frame).
Tip 3: For quality videos, technical setup is the key
It’s crucial to ensure your video is recorded with high-quality audio and visuals.
Test audio and video
Before recording, do a quick test to confirm the sound is clear and you’re using the best available audio source. Speak loudly and clearly, and smile to let your personality shine through.
Check camera settings
If you’re recording on Zoom, switch to 1080 resolution (not auto) to prevent any downscaling. For phone recordings, ensure you’re recording in at least 1080 resolution, or “full HD,” for high-quality visuals.
Tip 4: To create an amazing video, you need to write an amazing script
Your message should be clear and concise—and delivered expertly.
Write for speaking
Read your script out loud before recording. This helps ensure it’s conversational and easy to say in your own voice.
Be as concise as possible
Be direct and to the point. Viewers appreciate content that delivers value without unnecessary fluff. If you’re promoting a product or service, be sure to mention where they can find it.
Tip 5: Post production is where the magic happens
Once your video is recorded, it’s time to fine-tune it and get it ready for sharing.
Add subtitles and text
Many people watch videos without sound, especially on social media platforms like Facebook. Including subtitles ensures that your content is accessible and understandable, even without audio.
Create an eye-catching thumbnail
A compelling thumbnail is essential to grabbing attention. Choose an image that represents your video and invites viewers to click.
We can’t wait to see your amazing video creations
Remember, it might take some practice to feel confident in front of the camera, but these tips will help you create polished and professional videos. Don’t be afraid to experiment, learn, and improve your content as you go. Good luck!
